If we save meat, we’ll go broke.
BAEKCHAE KIMCHIJJIGAEKorean cuisine
- Establishment year2013-01-01
- Factory shop1
- Franchising255
- Contact PersonKIM JIHWAN
- Phone+82) 10-2369-8964
- e-mailkjh@simplemen.co.kr
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- Desired Countries to EnterPhilippines, USA, china, Southeast Asia
- Desired Investment AmountUndefined
- Desired buyer formMaster Franchise
Brand Story
- BAEKCHAE KIMCHIJJIGAE
- We are Byungjin Park and Hyungseok Yang, the representatives of Baekchae Kimchi Jjigae. In 2013, we started Baekchae in a small alley in Bongcheon-dong, Seoul, at our age of late 20s.
We didn't have any experience in restaurant business at the time, but with one ambition of running a restaurant, we did our trade area investigation and interior construction by ourselves.
We walked around the streets for hours in the middle of winter to investigate the area, and when we demolished the ceiling during the interior construction, we were once covered with rat poop.
The water pipes that we connected with the knowledge from the internet often leaked, and the poorly painted wall had to be repainted three times. We spied at other stores because we had no customers, and uncooked rice was served because of a large backlog in orders.
We worked hard to overcome those difficulties and hardship in the beginning of the business, and through those experiences, we built up our own recipe in starting a business and running a restaurant.
Ten years have passed, and the small restaurant, which started in the small alley of Bongcheon-dong, has now become Korea's No. 1 Kimchi Jjigae restaurant with 250 stores nationwide and a company that directly operates a manufacturing plant.
From now on, Baekchae Kimchi Jjigae will become a global brand based on its success in Korea. We would like to make Kimchi Jjigae, a Korean soul food, into a food that all people around the world can enjoy.
We would like to pour the passion of the two representatives 10 years ago, to make it a global brand with good partners.
We look forward to hearing from partners who can share our thoughts and ideas.
Company Story
- SIMPLEMEN
- 2023
01 240th Baekchae Kimchi Jjigae store confirmed to open.
2022
12 Awarded Korea Franchise Association President's Award.
07 tvN 'A well-earned young boss' broadcasted.
2021
02 200th Baekchae Kimchi Jjigae store opened.
09 Awarded Korea First, World Best Award in food franchise industry.
04 20 million bowls of Kimchi Jjigae sold.
2020
12 Awarded by the Minister of Food and Drug Safety.
06 Completion of Kimchi factory.
02 Launch of the new menu, grilled kimchi and pork.
2019
12 SIMPLE F&B Main Biz. certified.
11 SIMPLE F&B Inno. Biz. certified.
10 ISO 9001, ISO 14001 certification obtained. 04 10 million bowls of Kimchi Jjigae sold.
02 150th Baekchae Kimchi Jjigae store opened.
2018
11 'HOROROK FOOD' Co., Ltd. changed its name to 'SIMPLE F&B' Co., Ltd.
10 Establishment of an affilated research institute and acquisition of venture company certification.
03 5 million bowls of Kimchi Jjigae sold.
2017
07 100th Baekchae Kimchi Jjigae store opened.
2016
09 50th Baekchae Kimchi Jjigae store opened.
08 Establishment of 'HOROROK FOOD' Co., Ltd. (Meat processing factory)
2014
10 Establishment of 'SIMPLEMEN' Co., Ltd.(Start of Baekchae franchise business)
2013
12 Establishment of Baekchae Kimchi Jjigae Bongcheon main store(1st store).
MENU
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1.Baekchae KimchiJJIgae : Baekchae's representative menu, full of thick pork and well-cooked Kimchi.
2.Ham KimchiJJIgae : The king of plenty! 5 Ham Packed with a Potion. A wonderful combination of hot soup and ham.
3.Pork and Kimchi gooyi : The best side dish for drinking, stir-fried over high heat with thick pork, Kimchi, and vegetables.
4.Pork Duruchigi : A popular menu that is boiled with thick port, Kimchi, and vegetables.
5.Baekchae Dalgyal-mari : Baekchae's signature side menu with the softness that melts in the mouth.