Global PR Zone - 더외식

No.1 Restaurant brand of the brisket Point in Korea

: "Leechadol" is the barbeque restaurant chain
specialized in brisket Point.
And the first Pioneer in a imported meat business
field who developed the brisket point market
which is regarded as a niche market,
by shifting the market perspective from high-end
market to public.
While maintaining as a overwhelming leader
franchise restaurant in this category field,
positioned as a category killer Franchise restaurant
chain which can represent a restaurant business field.

: Slogan
正正堂堂(정정당당): Fair and Square written in Korean
10 Successful brands, 10 appointed CEOs within company,
Brands that lasts 100 years, 1,000 stores all over the world
The slogan represents our belief on every task should be done fair and square

History
2022
-Established US Subsidary "Peaches, Inc.“
-Established Japan Subsidary "LCD. JP"
-Established Vietnam Subsidary "Peaches VN"
-By Aquiring "Friendslee“ Expanding
-Business teritory to special commercial area
2021
-Launched 360th Lee Chadol Franchise
-Awarded 2021 National Brand
-Recognized by the Ministry of Trade, Industry, and Energy
2020
-Dareum Meat subsidiary Est.
-Launched 300th LeeChadol Franchise
-Establish talent development SME
-R&D/Design Lab Est.
-Future X Est.
2019
-Opened Hanam distribution center
-Launched 200th Lee Chadol franchise
-Awarded KCAI #1 Consumer award
-Awarded Outstanding Franchise Brand award
2018
-Launched 100th
-Lee Chadol franchise
2017
-Dareum Plus Est.

The 외식